The track commences with a lilting piano phrase layered over a melodic string backing, which combine to evoke a melancholy tone well before Simms’ bluesy vocals even begin. Lyrically, the song begins with the line, “We flew too close to the sun…,” which only serves to perpetuate the pensive and somber feel of the work. Yet, while the chorus begins with the lines, “Tears will fall/ Oceans will rise/...Since you left,” the mood quickly turns to one of somber hope and resignation as the chorus concludes with the lines, “I know that life will go on/ I will survive/ but for tonight/ I swear on my life/ It feels like the end of the world.” Thus, while initially the song seems to be a mournful lament of a toxic relationship gone wrong, the chorus suggests the notion that while it may seem that a relationship has imploded upon itself, it only seems that way for a short while.
Additionally, track’s music video, which in all honesty seems more reminiscent of an art film than a music video, heightens the song’s intense emotional impact. All in black and white, and featuring Simm’s longtime boyfriend and Black Veil Brides’ lead-singer Andy Biersack, the video tells the tale of two tumultuous lovers and the various ups and downs that they experience before their relationship is brought to an abrupt end at the hands of an unforeseen and unexpected tragedy.
Overall, “End of the World” serves to show a softer side of Simms’ often-edgy musical style, whilst also solidifying her status as a spectacular solo artist.
Juliet Simms is performing all summer on the Vans Warped Tour, for which tickets can be purchased here. All or Nothing can be purchased here and be sure to check Juliet out on Twitter, Facebook, and her website.